If you often fall short of the distance you know you’re capable of, the problem could be the piece of graphite between your hands and your clubhead.
You set up perfectly and pulled off a great swing, yet you still pushed it and missed the green. The problem could be your iron.
Many golfers are losing distance off the tee without even realizing it. Are you one of them?
These two fitting aspects of your setup can make your long irons much easier to hit.
Once we check off these three items on your fitting checklist, you’ll be hitting better iron shots and finding more greens.
Playing with the latest iron technology is only the first step to hitting better approach shots. There are other important steps we need to take.
With so many iron fitting options available, it may seem impossible to find your perfect match. But we are here to show you that it's possible. That golf can be easier.
By making sense of these two crucial fitting components, we’ll sort through the options and find your perfect iron setup.
Once we know the answer to these questions, you’ll have the perfect distance package.
Finding the fairway from the tee box is about fine margins at impact with your driver.
Backspin generates lift for your golf ball, but how much is too much for you? 
Which of these two golfers do you think drives the ball longer and more accurately?
It is possible to drive the ball further without increasing your swing speed.
This small driver improvement could help you take a shorter club on your approach.
Looking for a 250 yard+ tee shot with an average swing speed? Launching it higher will help. But how much higher?
This fitting component could be the foundation for making your golfing New Year resolutions a reality.
Where should your priority be when you think about ‘distance gapping’?
In fact, we would rather you went a little slower and tried to emulate the LPGA Tour. Your experience would be so much better.
We want to help you hit more good shots. You’ll enjoy the feeling of solid contact more often.
What if we could add 41 extra yards to your tee shot without you swinging the slightest bit harder?
We keep reading that the fairway wood is dead, but it's not even a relevant debate.
If you think that over a 1,000 variations of any single golf club is a lot; how many variations of a golfer are there?
We can all see the impact of age on tee shot performance. It can be dramatic. Yet Hale Irwin’s statistics are startling. Why?
Hybrids emerged at another time when a #5 iron wasn’t a #3 iron in disguise.
Hitting at a small target from a distance is already difficult enough. It could be easier with no effort.
Do you think or believe that you’re worth it?
Several studies around the world by different organizations have produced some startling tee-shot performance data.
Why do they mislead us? Why not have a ‘truth’?
It’s not just the loft and center of gravity that impact your launch angle.
Four models of a driver can all create different launch angles.
The laws of physics demand that we make sure the launch angle and spin rate of your golf ball maximize the return from your ball speed.
There is nowhere that your DNA is more apparent than on the tee box.
One manufacturer’s ‘stiff flex’ shaft is another manufacturer’s ‘regular flex’ shaft. So how do you know which is right for you?
Even when lofts are equal, CoG has a big impact on the type of ball flight you’re getting.
With so many iron loft options now available, you need some direction before making a selection.
There are big iron loft differences between manufacturers. That has implications for your game.
The 50-foot Challenge is a great way to see if your putting stroke and your putter are working together well.
Hitting good wedge shots without making perfect contact is possible. But there’s a catch.
Too much putting loft makes consistently getting the ball to the hole more difficult than it should be.
Are you making half of your round more difficult than it should be?
You might have too little dynamic loft in your putting stroke.
You want to be able to play every type of wedge shot with full control.
It’s not spoken about enough, but putter loft massively affects your distance control and accuracy on the greens.
It’s not spoken about enough, but putter loft massively affects your distance control and accuracy on the greens.
There are certain aspects of your club setup that can be easily changed to improve your golf.
Smash Factor, a measure of energy transfer, is a big part of how far you hit the ball.
These two things that have a massive impact on your distance.
Increase the number of holes you finish with the satisfaction of a solid two-putt or even a birdie.
What clubhead speed has to do with it.
1mph of ball speed adds 2 yards of distance. And a lot can happen in 2 yards.
The trio of impact factors that help you go the full distance.
The right setup will help you experience more magical moments on the course.
You don’t have to limit yourself to #7 iron or less.
Your wedges could be the reason your handicap isn’t lower.
Where you make impact with the golf ball has a massive impact on distance and ball flight consistency.
When you’re facing at least 9 scramble situations per round, you need sharp grooves.
Perfect ball striking means nothing if you don’t consider the situation.
Distance control with your wedges shouldn’t be a guessing game.
Knowing the answer to this will save you shots, and shocks.
Sharp wedge grooves can be the difference between a 14-foot putt and a tap in.
Get your lie angle right, and you’re better positioned to enjoy your entire iron set.
Forgiving irons are even more of an advantage when your lie angle is correct.
Fast iron faces become even faster when you’re square at impact.
But there’s another weight in your setup that’s just as important.
How to get the most out of modern iron technology.
Get your shaft weight right and timing could come easier.
There’s something more important to distance than clubhead speed.
A shorter shaft could make it easier for you to square the clubhead.
A fitting decision that could transform your tee shots.
Face angle at impact is 85% of golf ball direction. So how do we make it easier for you? What tricks do we have?
It’s a simple objective that we make horribly complicated.
Golf balls don’t have a mind of their own, but they are programmed differently.
It might react quickly, but it doesn’t think for itself.
Experience more green side thrills by adding spin and control to your short game.
When you arrive at a golf club rank 1, 2, and 3 what’s most important to you
Are your shafts the right length for you?
Everyone is different and everyone balances the different reasons to play the game. How do you balance them?
The right driver shaft weight adds distance and accuracy to your tee shots.
There is a way to gain confidence, add certainty, and make more magic on the course.
Golf is random enough at times, so here’s a reminder of how to add certainty.
Do not settle for the occasional moment of magic. Make more magic.
You’re doing so much more than buying a new set of irons. How much better is it standing over the ball with confidence?
There are many aspects to a Fitting for better approach shots. Distance and accuracy are obvious. Stopping power is another.
We fit you to make it easier to make square contact. But when you don’t we can still help.
Club makers believe that most golfers experience a breakdown in consistency at 37 inches.
First, start with the result you want. If its more magical moments, we have the answer.
For those with faster swing speeds, the smallest adjustment to the way you impact the golf ball makes a really big difference.
For those with faster swing speeds, the smallest adjustment to the way you impact the golf ball makes a really big difference.
While we’re all looking at new Drivers to add distance, a small adjustment in how you use your current Driver helps you go ‘huge’.
Most golfers are unaware of just how much too much or too little spin is robbing them of distance.
Too many golfers think that a fitting is for the very best players.
But some yards!
How does a 2mm change in a Driver CG change 5 to 8?
It sounds dramatic, but its true. However, most of you miss out.
You don’t have to be a physics expert, but the location of your Driver’s center of gravity matters a lot to you.
Just three small steps to take to save 5 shots (possibly more) every round.
If just 1 inch in putter length and 2° correction on face angle turns you into a wizard on the greens, wouldn’t you be interested?
On Tour they get into a great position to sink putts time after time. But their putter length is set to make that a comfortable setup. Off-the-shelf putters are not.
From 6 feet, if your putter face angle is just 2° open, then you miss.
Knowing exactly how far you hit each wedge with a short, medium and full swing is vital if you want to become an accurate wedge player.
Knowing exactly how far you hit each wedge with a short, medium and full swing is vital if you want to become an accurate wedge player.
Do you lack confidence controlling distance with your pitch shots?
If you can control your distance, you create more
The biggest group of our golfers should be using every advantage there is to make ball striking easier.
If your handicap is between 10 and about 15 to 18, then use technology to change your magic number.
Sometimes you wish you had one, at other times you’d prefer the other. So have them both.
The very best ball strikers playing for money take advantage of anything that helps consistency. Should you?
More golf is played from 100 yards in, than on the rest of the course. So how do you stand on two important questions?
You probably have between 12 and 16 opportunities in every round to turn this into a moment of magic.
Your fairway wood could be worth its weight in gold. Is it?
Driver designers are now competing with “speed”, but what do you need?
We hear a lot of chat about shaft flex (and even profile) but there’s something else, possibly even more important.
There are myths and misunderstanding we need to clear up.
There’s an excellent reason to come along with your driver and let us change your game.
Speed matters, but it’s easy to increase.
The difference in swing speed between regular Tour Professionals and most amateurs isn’t much, but the tee shot distance difference is greater than it should be.
Some traditionalists want to hang on to the past. Well, we like some of the improvements.
Some traditionalists worry about the golf ball and its performance. Is the distance your golf ball travels your biggest concern?
On Tour there has been an improvement of between 15 and 20% in driver distance. Have you seen that improvement?
Adjustability used to come at the expense of some forgiveness. Maybe not now.
There is an argument that the biggest leap forward in performance is not the actual design of golf clubs but our improved understanding of impact, launch and ball flight. Are we about to make another ... See more
Just when you want accuracy, your equipment could be trouble in the making.
If the sole of the club is square to the turf at impact, then it’s easier to find the sweet spot. It’s certainly easier to hit it on target.
Over 60% of golfers waste great swings. They have lie angles that are incorrectly sending a great swing wide of the target.
Don’t measure your experience by performance vs. handicap. Measure it by the number of great shots you hit.
Fit your driver for your launch DNA and not only will you get more performance, it will be your friend for much longer.
Sometimes changing your trajectory reduces the danger from the tee.
Of your personal launch DNA requires us to reduce your spin rate, then there’s a good chance that along with more distance, you’ll be straighter too.
When you read magazines they have to make assumptions about who you are. We don’t. We’re interested in your own Launch DNA.
Actually you’re one in several thousand. And it should matter to you.
Do you know that Grind design is very important if you want to make greenside shots easier?
Do different Grinds on your wedges make a difference?
Why not have us create a detailed assessment of your top-of -the-bag distances and consistency. You’ll remove the big numbers.
Don’t carry club designs that you don’t have confidence in.
It’s time to respond to course designers who think they can exploit your vulnerability.
What Par-3 distance leaves you looking at your bag thinking, “I don’t have a solution”? What happened to the higher lofted Fairway Woods?
Increase the number of good shots you hit quite easily if you looked for the easy, big wins open to most golfers.
For some success is measured in 25 yards. For some it’s measured in just a few feet.
Why would we make the game of golf more difficult? Why would you make it more challenging to improve?
Every golfer, no matter the experience level, sees the benefit after a custom fitting. Data on the results of fittings tells us who usually sees what benefit.
The old question of which came first is more complicated with a custom fitting and swing improvement. There’s also the laying and the hatching.
Did you know a Tour Professional is more accurate from 175 metres in the fairway than from 100 metres but in the rough?
Understanding your strike pattern should influence your next step.
You probably know how hard it is to find the short stuff from the tee box. It’s fine margins at impact, so there’s an easy way to improve.
There are many variables that impact on the backspin created at impact. Understanding some simple physics helps us
to get to the right combination of launch angle, ball speed, and spin rate to ...
See more
Lift will play a significant part in getting your next flight off the ground. Back spin generates lift for your golf ball, but how much is too much for you?
Looking for a 260 metre+ tee shot with an average swing speed?
Launching it higher will help. Just how high would you need to launch your tee shots?
Sensational technology in two great Drivers. Choosing the right one, and then setting it up with the perfect fitting
Over the last 3 weeks, we’ve been trying to persuade you to follow the link and answer three very simple questions. We don’t want any personal data that could compromise you. OK, we’d like your name. ... See more
You’re playing an approach shot into the green. You’ve got a target. You’re telling yourself it’s large. “No big deal.
”You’re settling over the ball with really positive swing thoughts.
Hold ...
See more
Everyone has at least one hole that spoils the card or round too often.
If it’s a long Par 4, for most of us, it’s usually not the tee shot that causes us the challenge. The approach shot often ...
See more
It’s just an Iron, from a set. This one’s a #7 Iron. You’re about to use it for your 2nd shot after a smoking-hot tee shot. The green’s guarded with water on the right, bunkers at the front.
Now ...
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The Odyssey Tank Putters put your larger muscles in control of your putting stroke. Your consistency of distance will improve.
The visual cues on the Odyssey O-Works V-Line Fang CH Putter mean you’re in no doubt about the sweet spot location.
The Odyssey O-Works #7 Putter allows you to increase the MOI by changing perimeter weighting. As much added consistency as you can get.
The quickest way to reduce, even remove 3-putts from your scorecard, is to improve your distance control with your Putter.
Tests show you get the most Spin per Rand from the AD333 Tour vs competitors
On the range, practise a slower, wider and more even tempo swing.
Too many golfers set up with their Fairway Wood, unaware of the low point of their swing.
There are three checks you should think about if you want to have a Fairway Wood that offers you the potential of recoveries made, and opportunities taken.
Improvements will translate into not just a better score,
but the added pleasure of more shots hit more sweetly.
From a great lie in the Fairway, make sure you’re not going to allow poor contact to leave you maddeningly short.
If you’ve bought the latest technology but you’ve still got a problem with inconsistency, then here’s where the problem might lie.
HOW FAR DO YOU really hit your #5 Iron?
The revolution in Iron design is much more than a ‘faster face’.
Your new #7 Iron will go as far as your #5 Iron, but it still travels with a #7 Iron trajectory.
A #7 Iron is between 1 and 1½“ shorter than a #5 Iron
Whatever distance you can hit a #7 Iron, think again.
So many less experienced or less capable golfers think they aren’t good enough to be fit. That is so wrong.
The world’s wild rhino population is in grave danger of becoming extinct within the next 5-10 years. Rhino Revolution is tackling the poaching crisis on three fronts: supporting anti-poaching ... See more
With a #7 Iron the right shaft can add up to 15 yards of carry distance.
Swinging faster is just one of the factors in hitting a golf ball further.
A story, published in Golf Digest, told of a 13 handicapper who added 29 yards with his #6 Iron, after a fitting.
A golfer who had improved shot dispersion by 50%, making approach shots much more consistently accurate, by making his Lie Angle just 1° Flatter.
Hitting an #8 Iron, rather than a #5 Iron into a green is so much easier.
Have you thought about how nice it feels to hit a good Iron shot? And then to do it again on the next hole?
We have some simple questions about your wedges.
If you can take a few minutes to answer them, then you’ll go into a draw with the chance to win prizes.
The width of the sole on your wedge, and the grind on the sole, can make it easier or harder to play different short shots.
From your full pitching wedge distance, how many clubs (excluding your putter) are you carrying in your bag?
Good technique is important if you want to hit 40-yard pitch shots consistently close to the hole. But so is the state of your equipment.
The next time you’re at the Range practicing your Iron striking we’d like you to work on your pre-shot routine and aim.
Research by MyGolfSpy informs us that over half of all golfers have the wrong perception about their putting stroke.
You can have a better relationship with your putter.
Is your putter your magic wand? Is it set up to allow you to square the face down the target line?
At the moment of impact, the putter needs to lift the ball out of the small depression it will be in, on the green. Your putter needs to match your stroke.
When you watch the top Professionals’ Putting, it is really unbelievable to note just how much better they are than a regular golfer.

The big equipment ideas in 2017: Soft compression

For a long while some discredited softer compression golf balls. The story was, “overpower the ball, and it’s going nowhere”.
Whether it’s metalwoods or irons, the ability to make faces, crowns, walls or hosels thinner and lighter, offers the designer “discretionary weight”.
As they attempt to regulate the Tour Professionals, those who rule over the game have introduced rules to restrict the maximum spring off the face (CoR) and the maximium clubhead forgiveness (MOI) to ... See more
A lot is made each year of groove technology in Wedges. Sharper, more precise grooves offering even more spin and control.
That does rather divert us from the real issue with grooves. They wear.
In a recent, very insightful interview, Tiger Woods said that the game had changed in the last 5 years.
The better manufacturers have now mastered creating cores that have a high energy transfer (for fast ball speed) from a low compression (for great feel).
If you’re interested in your choice of golf ball (and you should be) you’ll have heard a lot about new releases of golf balls having lower compression to create a softer feel. Let’s start with the ... See more
You might not be trying to win a Major, but are you taking advantage of the improvements in golf ball technology?
Even if golf is a social adventure with a group of friends, with the final score mattering less than the enjoyment together, there’s a reason to get fitted for the best tee shot result.
You’d be amazed at how often we can deliver improvement without changing your driver.
Last week we reproduced some research into tee shot distances with the driver. It highlighted that we’re certainly playing a different game to the Tour Professionals.
Using data supplied by Game Golf, the team at Golf Digest produced a very interesting article that showed us the average distances regular golfers hit their driver.
In the last weeks we’ve told you that, if you had an average swing speed, an improvement of just 0.04 in smash factor
(ball speed / clubhead speed) would add nearly 11 yards to your tee shot ...
See more
Three golfers, two who swing quite aggressively but struggle to find the hitting zone are several yards shorter than the golfer with very steady swing speed who does find the hitting zone.
For the average swing speed golfer, just improving their smash factor (that’s a measure of how close to the sweet spot they strike the ball) by 0.04 will add nearly 11 yards to their tee shot.
A British health company completed extensive research on new year resolution and health and fitness, and found that of the population
This club transformed golf for all golfers, not just the inexperienced. But, although it was originally designed for the less experienced, it’s the better players who’ve taken most advantage of this ... See more
There is no club that you’ll use more on the golf course. Yet this is the club that golfers most rarely get fitted.
One of the great things about golf is that, while there are fundamentals, there are many ways to get the ball down the fairway, or onto the green.
There are so many aspects of “fitting” that make a difference to the ease with which you can hit better golf shots. Club weight and swing weight are two that are often overlooked by golfers. Both ... See more
There is no doubt that feel matters to all golfers.
It’s true that very good and experienced golfers might be able to detect the smallest changes to swing weight, but that shouldn’t interfere ...
See more
In the search for improved ball striking consistency for you, we know we need to match the club weight and swing weight to your swing.
When we’re helping you select a new golf club(s), we’re trying to help you find a club configuration that allows you primarily to reach your highest level of good shot consistency.
When we ask you: ”At which club length does your ball striking skill break down?”, we avoid the number on your iron deliberately.
There’s a point in your bag where your consistency of ball striking and accuracy start to break down or disappear entirely.
So why have club lengths got longer (and lofts stronger)? One argument is that the manufacturers know we love to buy extra distance.
Up to what distance are you comfortable with your ball striking skills and where does either or both of your ball striking and accuracy start to break down? How could you extend that distance?
Technology continues to make it easier to hit the golf ball faster, higher, further and more consistently.
They’re all big wins that help you enjoy the feeling of a good shot more frequently.
You want a good roll. That depends on the dynamic loft and angle of attack at impact. So how much loft do you need on your Putter?
Every single golfer can setup correctly whether they’re a Tour Professional or inexperienced, social golfer. But how many of you do? And how many of you think you do, but don’t?
Most amateurs have a big loss in ball striking consistency the higher up the bag they go. That makes longer Par 4’s and Par 5’s more difficult than they should be.
The impact of a correct shaft length for your correct setup is under-estimated. Try swinging on plane when you’re either too hunched or too upright.
Your angle of attack on the ball will significantly influence the loft required to create the best launch angle.
The right clubhead design with the best compromise of forgiveness and control and hitting zone placement.
We need to match ball speed, launch angle, and spin rate to get the maximum carry and roll.
Although each of these Drivers has the same head size and the same loft (and the same shaft flex), each Driver, when placed on the robot tester, will launch the ball with different launch angles and ... See more
I know the experts worry about the Professionals overpowering golf courses, but most of us are in no danger of doing that. While most golfers are landing tee shots out in the 220-yard mark, the top ... See more
All over the web now we see adverts promising you a ‘secret move’ (if you give them your e-mail address) that will add 15 yards to your tee shots.
High MOI Putters resist twisting. That’s especially important when you strike the ball towards the heel or toe. And most golfers, as soon as a putt is longer than 20 feet are inclined to become quite ... See more
Improve your ability to consistently find the sweet spot on your Putter or use a high MOI Putter to improve both your control of distance and accuracy. Making sure your Putter is fit to allow you to ... See more
If you’re more of a regular golfer than a touring Professional then a high MOI Putter will improve both your control of distance and accuracy. So will making sure your Putter is fit to allow you to ... See more
Too many golfers treat the Putter like it’s a magic wand. They magically found one that ‘fit’ them. Sometimes, by magic, it works and sometimes it doesn’t.
These two Wedges have the same bounce angle, but the one on the right raises the leading edge more, and offers more bounce, because the sole width extends the lower sole position.
When we look in most golfers‘ bags, they’re carrying just 2 clubs to cover the short-game scoring zone while they’re carrying 7 clubs to cover the next 100 yards.
In any round, most golfers will find themselves with a Wedge in their hand and less than 30 yards to the green on 9 – 12 of the 18 holes.
If you and a few friends want to find an alternative to a gym session, or need an excuse to spend an hour at the golf facility, then ‘Par 18’ is great fun and a great way to practice.
Our mission is to help more golfers have more fun beyond the 1st tee. We know that it isn’t all about the scorecard or handicap. We know golf’s a lot more fun when you’re hitting better golf shots.
Really? Two golfers are 150 yards from the green. One is a very low handicap golfer with great ball striking skills. The other is an inexperienced golfer who struggles with ball striking.
Many golfers think that as long as they know what shaft flex they require, then they can always find a club that fits them. Not so, I’m afraid. Some use online fitting tools matching swing speed to ... See more
The multitude of club performance technology on the market nowadays gives you a lot more options to improve your game, but you can only really benefit from this technology if it is set up to your ... See more
Here’s a good golfer who gained 20 yards on distance from the tee with his fitting, but actually the big win was an increase of 30 yards of carry.
This high handicap golfer added nearly 40 yards to his tee shots with a fitted driver. Can you do the same?
There are a lot of golfers out there reading every magazine and online article or watching every advert or TV show to find extra distance. But these are full of ‘generalisations’ that might or might ... See more
Both these golfers see golf as a social pastime. It’s an opportunity to have an enjoyable outdoor hobby that they can enjoy with friends. They like to hit good shots but know they won’t have the time ... See more
If you’re a mid, or even higher, handicap golfer and you’re keen to lower that handicap, then the quickest route to that result is to sharpen up your short-game around the green.
Phil is long off the tee and he’s a good ball striker. But despite all the opportunities created, he struggles getting shots in the 60 – 90 yard distance close. If he plays a half-swing Wedge, the ... See more
Have you noticed how much trouble is short and right of so many greens? How can an assessment help?

Do you recognize yourself; can we help?

Sally's tee shots are a bumble down the fairway. they don't have much height, and most of the distance she gets is the run she gets on the ball. How could an assessment help her?
An Assessment and Fitting isn’t the end in itself. It’s a very, very sensible approach to buying a tool that needs to do a job.

Like Drivers, there’s more than loft to Hybrids

Your Hybrids need to be more than just easy to hit. They should offer a consistent distance gapping from your longest Iron up to your Fairway Woods.
The Fairway Wood shot from the close-cut fairway is one of the hardest shots there is to play for most golfers. Many struggle to get this shot airborne on a good trajectory.
So many golfers come to us with a request for a particular new Driver model and tell us what loft they need. A new model will create new launch conditions.

Is gripping it the real problem?

Tension is a killer in the golf swing. It easily robs you of distance. More importantly, once it inhibits your large muscles, then accuracy and consistency disappear.

It’s more than CoG when we’re looking at trajectory

When we're looking at your golf swing and analysing your ball flight, despite all the advertising around 'deeper and lower' Centre of Gravity (CoG) locations, we're examining all of the impacts on ... See more
When we get together with you, our job isn’t to ‘fit you for new Irons’; it’s to help you enjoy the thrill of hitting better golf shots. There are many routes to that end. We’ll assess your swing in ... See more
Most everyone understands what the lie angle on their Irons is. And most understand the impact of a Lie Angle that is too upright or too flat on their accuracy.

Putter alignment and stability

If the Putter is designed to fit your stroke then you will find it easier to make sure that the Putter head is square to your target line at impact.
Speed rules. Just a single mph of extra club head speed will translate to 4 extra yards. How hard can it be to find an extra mile per hour?
Adjustable Drivers offer you the chance to adjust your Fitting on the go? Sorry, that's only part of the story.

Finding the right shaft isn't simple

It's almost impossible to drag a club off the shelf and for it to be the perfect fit. If the combination of lie angles and shaft lengths wasn't enough, add the stock shafts and the different flexes ... See more

How difficult is this guess?

It is almost impossible to drag a set of clubs off the shelf and expect them to fit. The magnitude of options are now huge, and they matter.

Swing MOI explained

Golf club manufacturers have been working hard to make it easier for you to swing the golf club faster without extra effort. Recently we've seen clubs getting lighter, but now Cleveland Golf have ... See more
Struggling to hit consistently accurate shots? Start at the beginning.
Whatever your skill level or experience you'll really struggle to hit accurate approach shots if you're not playing with fitted irons. Here's why.

Let's get you into the right equipment for YOUR game