Staying in play

Breaking 90 Series | Better golf & Coaching

Previously we talked about building a strategy for each hole back from the center of the green. How do you get to a place that is within an easy wedge distance (we said 70 yards, but you decide what that is)? And how do you plan to use up to 36 shots over 18 holes, getting to that distance on each hole?

“On this 400-yard hole, you now have 2 shots to get within an easy wedge distance of the center of the green. Plan a journey with club selection that is going to keep you in play. Now your swing thought is all about ‘making a good swing’, not how far you can hit it.”

Turn ‘thought’ into execution

If, without the pressure of hitting the ball as far as possible, your swing still delivers wild and erratic results, then let’s fix that. Let’s provide you with some simple swing mechanics to allow you to keep the ball in play with the longer clubs. Contact us to get started.

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Ryder Cup Redux

USA! USA! USA!

If you didn’t enjoy the Ryder Cup, you’re not a golf fan. I was pulling ha...

What length are your club ...

So why have club lengths got longer (and lofts stronger)? One argument is that the manufacturers kno...

What are you looking at?

When you crouch down behind the ball or stand up and walk around the Putt, what are you really looki...

We're going viral!

As we continue to provide you with an extensive selection of equipment it makes sense we start showi...

Never mind the money; fol ...

We probably accept that Tour caddies are better at reading Putts than most of us. There’s an opinion...

Longer clubs expose a mul ...

There’s a point in your bag where your consistency of ball striking and accuracy start to break down...

Should you be playing sta ...

When we ask you: ”At which club length does your ball striking skill break down?”, we avoid the numb...

Finding the Fall Line on ...

How many times are you tricked on unfamiliar greens by which way your ball breaks as it gets to the ...

New Mizuno Golf Player Ad ...

Weekly Update from Friday, September 30. Congrats to Bill Mitchell!

Make golf inspiring to mo ...

Weekly Update for Week 41, Friday October 5

https://bit.ly/GOLFSTATIONWk41">More

Fitting really does work!

Weekly Update for Week 42, Friday October 14. Check out the video from the late Tom Tomasello.
<...

Let us help you perform a ...

Weekly Update for Week 43, Friday October 20.

Tim goes to visit Scotty Cameron!

Everybody's doing it

You might have noticed a lot of PGA Tour pros who used to take the swoosh playing one of these two d...

Improving your shotmaking ...

When we’re helping you select a new golf club(s), we’re trying to help you find a club configuration...

Come, start your journey

If you’re shooting above 90 or 95, then come and chat to us.
Have an assessment and let’s see ho...

Hideki Matsuyama blazes W ...

Congrats to Srixon staff player Hideki Matsuyama who tore away from a strong field on the final day ...

Feel counts, but so does ...

In the search for improved ball striking consistency for you, we know we need to match the club weig...

Fight the slice, shoot lo ...

Most golfers struggle with a left-to-right shot shape (left handers are vice versa). If that’s you i...

Swing weight and your con ...

There is no doubt that feel matters to all golfers.
It’s true that very good and experienced gol...

Breaking 90, every time, ...

Yes, that’s our target. We know that the ball that moves right (or left for left-handers), bedevils ...

Feel the difference; it m ...

There are so many aspects of “fitting” that make a difference to the ease with which you can hit bet...

Breaking 90 – Don’t live ...

Breaking 90 – Don’t live with this problem. Amongst golfers shooting above 90 and especially 95 the ...

Henrik’s done it again

Current Open champion, Henrik Stenson has won the Race to Dubai and the title of European Golfer of ...

One of the greatest activ ...

There are so many reasons that golf is a great activity for children. They’re outside, in a social a...

Everything starts with yo ...

One of the great things about golf is that, while there are fundamentals, there are many ways to get...

In The Red Zone

There is no club that you’ll use more on the golf course. Yet this is the club that golfers most rar...

Take some time for you

There is a sense that the world is going too fast. Responsibilities and expectations have increased....

Congrats to Hideki Matsuy ...

Hideki Matsuyama’s razor-sharp short game was a massive factor in his victory at the Hero World Chal...

Lots of tweaks for your p ...

The new Wilson Staff Triton driver has hundreds of fitting settings that give it even more potential...

A time for fulfillment

I’m not sure if there’s a more fulfilling activity than golf when people enter retirement. It contin...

Recovery’s a part of golf

This club transformed golf for all golfers, not just the inexperienced. But, although it was origina...

Brawn meets brain in the ...

All the distance and forgiveness you want along with new shot tracking technology that enables you t...

A new way to track your p ...

The new Cobra KING F7 Driver comes with Cobra Connect technology preinstalled, which enables you to ...

Snowing Birdies this seas ...

It’s a great time of the year to change people’s lives, including your own. Here’s what Callaway and...

New Year resolutions by t ...

A British health company completed extensive research on new year resolution and health and fitness,...

Send an “introduction” an ...

Too many golfers have succumbed to the pressures of modern life and disappeared from the game. Let’s...

Good reasons to make time ...

The three biggest reasons to play golf more often this year are:

The numbers don’t lie: 11 ...

For the average swing speed golfer, just improving their smash factor (that’s a measure of how close...

Finding the hitting zone ...

Three golfers, two who swing quite aggressively but struggle to find the hitting zone are several ya...

Time is actually no barri ...

There are so many ways to play golf. You don’t have to sit back and wait for the format to be dictat...

What makes it EPIC

Smart technology or innovation alone is of little value. Add a real improvement in what happens to y...

Dr Hocknell blows our min ...

From Callaway Golf, break-out, revolutionary and unique design in the new Callaway GBB Epic metalwoo...

Evolution eventually crea ...

The revolution in design of the Callaway GBB Epic metalwoods has been coming.

Jailbreak Technology in G ...

‘Jailbreak Technology’; ‘Impact loading’; ‘Energy Lensing’. This actually looks very interesting.

The versatility and dista ...

Big changes to the sole and face of the new TaylorMade M1 and M2 fairways have resulted in a larger ...

The new TaylorMade M1 dri ...

The fresh, new geometry and reimagined multi-material construction not only means more forgiveness a...

11 yards added: but more ...

In the last weeks we’ve told you that, if you had an average swing speed, an improvement of just 0.0...

Best shared: the new way

The world changes. Attitudes and expectations change. Retirement is a stage of life that’s changed. ...

TEST 2

Easier to hit longer, mor ...

A combination of unique clubhead-shaping and multi-material design has resulted in a driver that is ...

Good work Golf Digest – w ...

Using data supplied by Game Golf, the team at Golf Digest produced a very interesting article that s...

Where is your golf game?

I am going to start a series of articles on key benchmarks in your golf game that you should assess,...

Journey to better golf wi ...

In their pursuit to help all golfers – from tour pros to weekend amateurs – play better golf, Srixon...

This is different. What a ...

A GolfSpy article bemoaned the lack of breakthrough technology in 2016. So what a start to 2017 with...

Where do you fit and were ...

Last week we reproduced some research into tee shot distances with the driver. It highlighted that w...

Possibly the same ‘dream’ ...

Your golfing dream doesn’t always have to be related to performance. It might be to be able to play ...

The next big thing in the ...

If you’re the best golfer, or just a regular golfer getting it around with a social group, great big...

Hideki Matsuyama wins the ...

Congrats to Srixon staff player Hideki Matsuyama who holed a ten-foot birdie putt on the 17th to win...

Sergio Garcia dominates f ...

Congrats to TaylorMade Golf staff professional Sergio Garcia, who gained the lead with an opening ro...

Are you ready for the Bul ...

We think we’ve uncovered what the ‘M’ stands for in the Taylormade ‘M’ series metalwoods.

Performance vs enjoyment

You all play golf for individual reasons. We probably all enjoy hitting a record score, but for many...

A fitting tee shot for yo ...

You’d be amazed at how often we can deliver improvement without changing your driver.

The ball speed calculatio ...

When looking for extra yards manufacturers have worked with the physical constraints of your swing a...

Do you remember your firs ...

Here's what some of TaylorMade's Tour Pros have to say about their first time... Watch here.

The Titleist Pro V1 & Pr ...

Let’s introduce you to the Titleist Pro V1 and Pro V1x.
A good place to start is our explanation...

Social or competitive, be ...

Even if golf is a social adventure with a group of friends, with the final score mattering less than...

Would you believe the dif ...

If you’re a regular golfer with a 15 – 24 handicap, then you could be 10 shots better with a good pl...

TaylorMade TP5 & TP5x gol ...

Tri-fast core and a dual-spin cover bringing you performance from everywhere, with your choice of fe...


Bubba on the Glide

Let Bubba Watson explain, in his terms, how the PING Glide 2.0 Wedge gives him more flexibility and ...

PING Glide 2.0 Wedges

Watch the video as Ping explains how they have created Wedges that deliver more spin than ever befor...

Better, more consistent b ...

Our view is that the PING i200 will deliver the precision better players want from iron striking, an...


The PING i200 video

Let PING introduce you to the reasons why both better and regular golfers should consider upgrading ...

Unbelievable distance con ...

PING revolutionized putter design 50 years ago. We think they’ve just done it again with the Sigma G...

PING Sigma G Revolution

Watch as PING describe how the Patented Face Technology in the Sigma G Putter family revolutionizes ...

Dustin Johnson becomes Wo ...

DJ dominated the Genesis Open at Riviera to win by 5 shots and topped the world golf rankings. Check...

“The ball stays on the fa ...

In an interview the designer behind PING equipment Marty Jertson, speaks about the new i200 irons wi...

The sharpest short game

How did PING increase spin rates by between 400 and 1,500 rpm with the PING Glide 2.0 Wedge? It is m...

The impact of golf ball t ...

You might not be trying to win a Major, but are you taking advantage of the improvements in golf bal...

It’s your golf game

The priorities of a Tour Professional and you are bound to be different. Yours are more important to...

Approach shot performance

A better statistic for most of us to measure than “greens in regulation” is our mid range approach s...

Controversial compression ...

If you’re interested in your choice of golf ball (and you should be) you’ll have heard a lot about n...

The impact of age on your ...

Titleist testing has revealed the impact of 75 rounds on your grooves. What does it mean to your gam...

Are you going longer and ...

The better manufacturers have now mastered creating cores that have a high energy transfer (for fast...

Keep your stats from 40 y ...

There’s a simple measure we can improve, with game management improvement, that directly impacts you...

An EPIC 59 and an EPIC Vi ...

He shot a 59 in January. Won the Valspar Championship last week. Adam Hadwin is having a more than E...

The advances in premium g ...

In a recent, very insightful interview, Tiger Woods said that the game had changed in the last 5 yea...

The most basic data about ...

Are you one of the large majority of golfers who’re unsure about exactly how far they hit each of th...

If you could Putt like a ...

If we told you that you would notice the difference immediately, would you want to test your roll

Can we improve alignment? ...

The Cleveland Tfi 2135 Putter solves a very common problem that causes most regular golfers to strik...

The ball that started it ...

The golf ball revolution had a beginning. Here it is. Here is how Wilson turned thinking on its head...

The bigger problem with G ...

A lot is made each year of groove technology in Wedges. Sharper, more precise grooves offering even ...

Do you have a method for ...

Make sure you’re lining up
with confidence.

You know you're unique

The Wilson Triton Driver has over 700 different configurations. That makes it possible to match your...

As they attempt to regulate the Tour Professionals, those who rule over the game have introduced rul...

How far? How does she do ...

Have you checked the average driving distances the ladies on the LPGA Tour hit their tee shots? How ...

TaylorMade Spider Tour

We think that if you try out 10 – 15 mid length putts you’ll notice first the truer roll, and then t...

The big equipment ideas i ...

Whether it’s metalwoods or irons, the ability to make faces, crowns, walls or hosels thinner and li...

How does she hit it? Look ...

On the LPGA Tour the ladies, despite a more diminutive size, are hitting it from the tee past the 27...

Sergio Garcia - Masters C ...

Masters Champion — El Niño captures his 1st Major title with a full bag of 2017 equipment. #theMaste...

The big equipment ideas i ...

For a long while some discredited softer compression golf balls. The story was, “overpower the ball,...

Are you in a position to ...

Some of the ladies on the LPGA Tour hit the ball consistently past 270 yards, despite being shorter ...

The big equipment ideas i ...

When you watch the top Professionals’ Putting, it is really unbelievable to note just how much bette...

The sequence down deliver ...

If you watch the diminutive ladies from the LPGA Tour hitting it a mile, you’ll notice how their dow...

Improve your short game w ...

Would you like to learn how to pitch the ball just like European Tour player Jaco Van Zyl?

What loft does your putte ...

At the moment of impact, the putter needs to lift the ball out of the small depression it will be in...

A great reason you and yo ...

One of the richest benefits of golf can be found in what happens with your family down the years.

Best ball strikers, best ...

The Callaway Apex Pro irons offer the most exquisite forged feel, great tour looks, and some interes...

Good looks and everything ...

A radical design inside the club delivers everything, distance, launch, forgiveness, consistency; lo...

The forged iron for us al ...

The Callaway Apex irons combine a soft forging with the performance and playability most of our golf...

Better and more consisten ...

The Callaway Steelhead XR irons are a good match to anyone with regular, or even better ball strikin...

Great looking player’s ir ...

In a compact, player’s iron, the Callaway Steelhead XR Pro irons, also come with playability innovat...

It’s time for a Better Ap ...

Using technology to make it easier to hit better approach shots adds so much enjoyment to every roun...

What gets you up in the m ...

We love golf just as much as you do. What will you go through in order to be #FirstOnCourse?

Square down the target li ...

Is your putter your magic wand? Is it set up to allow you to square the face down the target line?

Another great reason your ...

Encourage your children to find time to disconnect from the pressure and more connected with friends...

RTX-3 wizardry & control

For good and better short-game players, the Cleveland RTX-3 Tour Raw Wedges will add scorecard perfo...

Rory’s insane numbers

Rory McIlroy is always so ‘normal’ in videos, and just having great fun. Listen to some of the numbe...

Better players want the e ...

The tightest shot dispersion of any Cleveland Wedge is created by bringing the center of gravity eve...

The perfect setup for a l ...

You can have a better relationship with your putter.

Another great reason your ...

Have you ever noticed how much easier children can pick up new movement skills than adults?

Who has the "X" Factor

Should you play the Callaway Chrome Soft X Golf ball? What could it do for you, if you did?

There's A New #1

GBB Epic continues to surge as #1-selling driver at retail in 2017.

What does the public sa...

MyGolfSpy #1 Driver is

An independent analysis over several months has concluded that the Srixon Z565 Driver is the #1 Driv...

Perception and reality

Research by MyGolfSpy informs us that over half of all golfers have the wrong perception about their...

We’re helping because you ...

Three great reasons your children should learn to play golf. First, they learn it so easily and get ...

Aiming to do better

The next time you’re at the Range practicing your Iron striking we’d like you to work on your pre-sh...

Have you heard this phras ...

Too many amateur golfers actually strike the ball with a slightly descending blow.

Epic Irons Fitting Event

Callaway’s engineering team had the freedom to give these irons every performance advantage by using...

ALEX NOREN VICTORY

Alex Noren wins at the BMW PGA Championship with a GBB Epic Sub Zero driver, a Chrome Soft golf ball...

XR OS Irons New Low Price

For the XR OS Irons, Callaway took their industry-leading Face Cup technology that’s helped make the...

The year of the Doctor?

We wonder when the last time was, that an individual designer had such a profound impact on golfers ...

At last: the EPIC Irons

Watch a Callaway video that introduces the new EPIC irons. Two models: one for the regular golfer wi...

Martin Hall and the Wedge

Simple advice that helps you get the most out of your wedge on every shot you play.

Cleveland Golf RTX-3 Wedg ...

Research shows that a traditional Wedge sole design loses 52% of club head speed through impact with...

Making it easier to play ...

Good technique is important if you want to hit 40-yard pitch shots consistently close to the hole. B...

Putting the game into you ...

While you’re playing a full 18-holes, there is another game or two you should keep track of. One is ...

Cleveland Golf Feel Balan ...

Feel Balancing technology has a number of benefits, including centering the CoG in the face of the R...

Are you giving yourself a ...

From your full pitching wedge distance, how many clubs (excluding your putter) are you carrying in y...

The 40-yard game

Whatever standard of golfer you are, try and find time to play 9 holes of 40-yard golf regularly.

Don’t allow your eyes to ...

Just a fraction of a degree incorrection in your aim means missed 10 foot Putts. Make it easier to a...

Take the stress out of be ...

The Huntington Beach Putter range from Cleveland Golf are designed to create the Tour roll, feel and...

Even more ‘firsts’ from t ...

You don’t get to be the #1 iron manufacturer in golf, without a commitment to innovation, design and...

The EPIC Hybid and the be ...

Materials matter most when they manage to make golf an easier game. The EPIC Hybrid makes a material...

Golf Station Demo Day TOM ...

Come demo some of the best equipment in the game tomorrow, Saturday, June 17th at the Cowboys Golf C...

Playing different short s ...

The width of the sole on your wedge, and the grind on the sole, can make it easier or harder to play...

Putting the ‘game’ into y ...

We watch so many regular, and even better golfers who live with a poorer score than they need to.

500 Wins World Wide – Now ...

There’s one piece of equipment directly involved in every single shot you make on the course – your ...

What makes the Titleist ...

A great video that will leave you excited about how the Titleist 917 Drivers can change you game. An...

You’re interested; we’re ...

We have some simple questions about your wedges.
If you can take a few minutes to answer them, t...

Putting the ‘game’ into y ...

If you’ve got short-game practice time with a friend or family member, then make it more fun with a ...

How much added performanc ...

The new Srixon Z-Star and Z-Star XV have received recognition and accolades. But the real question i...

Different game? Different ...

Pin high in two, on a 675 yard Par 5! What game are these golfers playing? Are they from a different...

Finding Fairways Matters

With a perfectly set up Titleist 917D2 Driver, Jason Dufner won the recent Memorial Tournament. The ...

Callaway Fitting Event

Demo the new Steelhead XR Fairway Wood, Steelhead XR Irons, Epic Woods and Epic Irons. Contact us to...

Steelhead XR Fairway Wood ...

With the new Steelhead XR fairway wood, Callaway has improved that iconic shape, made the head more ...

Every golfer should play ...

Have you thought about how nice it feels to hit a good Iron shot? And then to do it again on the nex...

Hitting better shots make ...

What percentage of golfers playing in the next Saturday competition will have put in any real practi...

Golf can quite literally ...

Hitting an #8 Iron, rather than a #5 Iron into a green is so much easier.

The best use of your time ...

If you’ve got some time after work, which is going give the most enjoyment?

Reaching new levels of Fo ...

The PING G400 Driver delivers you the most forgiveness you have ever had on your tee-shots. It also ...

Something unique has come ...

How can a club face with more catapult still be legal. You have some unique innovation. Read our ass...

PING G400. Which model g ...

A custom fitting will always give you the most performance from a golf club. To allow even more pers...

The impact of lie angle o ...

A golfer who had improved shot dispersion by 50%, making approach shots much more consistently accur...

There are two styles of P ...

Most advice seems to recommend using one of two practice methods, but when we watch golfers practici...

It’s been changing games

Never mind being the ball that changed the ball that changed whatever. This is a golf ball that’s ch...

13 Handicapper adds 29 ya ...

A story, published in Golf Digest, told of a 13 handicapper who added 29 yards with his #6 Iron, aft...

The proven impact of Rand ...

The experts believe that this approach to practice keeps the brain much more engaged on the shot tha...

Get someone started

There’s no question that for a beginner, golf can be an intimidating game, especially 400 yards out ...

Shaft facts for all golfe ...

Swinging faster is just one of the factors in hitting a golf ball further.

Reaching new levels of Fo ...

The PING G400 Driver delivers you the most forgiveness you have ever had on your tee-shots. It also ...

Challenge us. Challenge y ...

The TaylorMade M family of Drivers will help us set you up to get the best performance out of your g...

Adding EPIC to Callaway’s ...

All but the best ball strikers ought to have a close look at the design improvements, and their ben...

Shaft facts for all golfe ...

With a #7 Iron the right shaft can add up to 15 yards of carry distance.

Younger, easier, for life

If you’ve got children, or you’re lucky enough to have grand-children, and you haven’t done so alre...

Help save rhino and WIN a ...

The world’s wild rhino population is in grave danger of becoming extinct within the next 5-10 years....

Tour performance for mode ...

If you’re a moderate swing speed golfer, you still want a golf ball to offer you performance everywh...

The beauty of adjustabili ...

With the TaylorMade M1 Driver, the ability to control ball flight breaks new ground.

Will the PING G400 Driver ...

The PING G400 Driver comes in three options. Standard, SFT (to remove right side misses), and LFT (f...

Making it easier to hit y ...

Callaway Golf’s materials and manufacturing advances have reduced the weight required to create the ...

Rescue and recover a golf ...

We need your help. Most of you will know an ex-golfer. Someone who fell out of love with the game.

At the core of any golf b ...

We don’t get asked as much as we should about your golf ball. It’s the piece of equipment you use th...

In search of forgiveness

The TaylorMade M2 Driver has a sunken, geocoustic sole design.

We bet you’ll notice it a ...

The face flex our golfers will notice from the first impact.
Two technologies combine to give th...

Next Generation 360° Face ...

Callaway Epic Irons feature an ultra-thin, ultra-fast face with an improved 360° Face Cup architectu...

Shaft facts for all golfe ...

So many less experienced or less capable golfers think they aren’t good enough to be fit. That is so...

Bring a golfer back to th ...

A lot of people who played the game of golf through their teens and early twenties, stopped playing ...

How many wins have you ha ...

It is very relevant that Srixon golf balls have a lot of winners. But take some time to select your ...

Whatever shot shape you n ...

If we’re in an assessment with one of our golfers, and they describe their regular miss as “right of...

Making ball striking easi ...

The combination of a COR-Eye face and a Toprail undercut cavity; unique features in these irons; cre...

Does Callaway’s ‘Energy-L ...

Jailbreak’ technology in the Driver stiffens the body, creating a higher level of energy transfer ac...

Insane. Maybe ‘M’ is for ...

If you missed it, then you’ve missed the Tee shot of the century. Even the commentators were floored...

There’s an Iron revolutio ...

Whatever distance you can hit a #7 Iron, think again.

Parenting requires commit ...

Discover how golf is the greatest family pastime there is.

How did an inch become a ...

A #7 Iron is between 1 and 1½“ shorter than a #5 Iron

How many Golfers do we lo ...

Do you know how many steps you take in a round of golf?

If my #7 Iron now goes as ...

Your new #7 Iron will go as far as your #5 Iron, but it still travels with a #7 Iron trajectory.

If someone gave up becaus ...

The latest equipment and / or some coaching takes the right side out of play.

Better scoring shot perfo ...

We think that the Cleveland CBX Wedges have a design that will help 80%+ of our golfers hit scoring ...

The soft landing we all w ...

The revolution in Iron design is much more than a ‘faster face’.

There is always time for ...

If they’re finding time for the gym, running or cycling before or after work, then they can find tim...

Making the right decision ...

HOW FAR DO YOU really hit your #5 Iron?