The GAPR LOW, MID and HIGH are a great example of how technology is making the game easier for us.
The PING i500 Iron, a sleek blade-like design, has caused a real stir. We were shocked by the difference.
How does a cavity back create a blade-like feel? How does it create forgiveness in a compact head?
Should you play premium or take advantage of incredible 2-pce golf ball technology? Here’s an independent view.
Two Callaway Golf Balls that are real category leaders. Which is best for you?
For the second consecutive year, Srixon has been awarded MyGolfSpy’s Most Wanted Game Improvement Iron.

Building upon the success of the Z 565 Irons, Srixon’s Z 585 Irons took home this ...
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It’s our view that these new irons are going to prove very popular for a large group of our golfers.
There are some dramatic improvements in the 919 Forged design that translate into big benefits for a broad group.
Koepka has won two Opens with the Mizuno 900 Tour. Now it’s been improved.
The new Titleist TS Fairway metals will be game-changers for many of our golfers.
TS is Titleist Speed. The total redesign of a driver to deliver speed that matters to you.
From the tee box, speed matters. With leading manufacturing, you can make speed an absolute priority.
The enhancements in the Feel Balancing Technology in the Cleveland RTX4 Wedges improves distance control.
The new Cleveland Golf RTX4 and your spin and control.
The new Cleveland Golf RTX4 and your spin and control.
Rocket science and approach shots. They both need faster, higher, longer. The Callaway launch pad!
Is technology innovation, and its impact on your game, all hype?
The first of several Callaway examples.
Your Putter is a precision tool that you need to use to exercise control over the ball direction and speed. So swingweight matters.
Two golfers with exactly the same dimensions and setup, could require a different length Putter depending on.
Watch as Hank Haney explains why setting up using the Odyssey Red Ball helps you make more putts.
Hank Haney explains how a very simple design addition can give the regular golfer a Tour Pro’s setup on the greens.
We’ve never seen a Putter with more setup and alignment assistance for the golfer. To view our opinion of the Odyssey Red Ball Putter, click here.
Shooting the lights out requires a great putting round. And that requires something very simple.
In this video, you’ll see how the Odyssey Red Ball Putter’s unique visual aid sets you up to hit your putts down your target line. Better alignment.
Bid to get a one of kind head cover and contribute to a great cause (our servicemen and vets).
When we’re finding you your Putter partner for life, we know that looks matter.
If there’s a club in your bag that should be fit to you, it’s your Putter. The match needs to be perfect.
Callaway have supercharged the revolutionary ball speed technology that made EPIC the #1 Driver in 2017, and put it in all their metalwoods.
Thousands of golfers took the “Get Home In Two” Challenge.
So the Callaway Rogue X is the complete distance package. Let’s see how it did in a LONG-DRIVE competition.
Over 4,000 golfers tested the Callaway Chrome Soft golf ball. Five yards on every tee shot is a big improvement.
So far, 103 tournaments have been won by someone playing Odyssey on the greens. That’s a lot, an awful lot more than any other brand. But, there’s one more thing those winners have in common that ... See more
5 ways the new Odyssey EXO Putters gives you that opportunity.
Which golfer are you? Decide which benefit is most important to you, and then watch the video.
Whatever your ball striking skill there are three Rogue technologies that deliver more performance and feel, on the money more often.
If you rotate the Putter through the stroke, then you need some toe-hang. But you also want aim, roll and forgiveness.
Better roll means a Putt is more likely to stay on line. Odyssey have found a way to improve roll at the same time as improving feel and feedback.
The amateur golfer loses more shots on a green from poor control of distance. That’s especially the case now that alignment aids on Putters have become so good. Here’s a drill to help with your speed ... See more
Watch this short description of the new PING G700 Irons. This is an interesting evolution of Metalwood innovations brought to an Iron.
Would a higher, easier, and definitely longer, ball flight improve your golf experience?
Face technology improvements have made the Fairway Wood much easier to use.
There is no Driver with more possibilities than the Mizuno GT180 Driver.
It is absurd how forgiving across the face the Cleveland Launcher HB is.
Callaway Rogue Drivers have 3 technologies that drive you further more often.
The Callaway Rogue X Irons have stronger than ever lofts. Is that good or bad for your golf game?
Callaway Rogue X Irons are designed to be longer and more consistent in every way.
Who benefits from which design innovation in the Cleveland Wedges? Great videos showing how you make magic.
For any experience you want from a golf ball, we have an option from Callaway. Read our advice on each.
A softer feel, but measurably longer than other golf balls. If that will improve your experience,
Your short game control requires you to be able to create high levels of greenside spin. Let’s see how much spin we can add in 5 minutes. Learn how, and book your spot.
Epic and Rogue Fairways are so much easier to use. Make them easier still by practicing this simple drill.
Callaway Iron face technology improves your shot making consistency. So does learning to create center contact. Here’s a simple practice drill to help.
Slow or slowing swing speed? Struggling with consistency and / or trajectory? The PING GMax Irons have some interesting benefits.
The Mizuno GT180 Driver is packed with innovation to drive ball speed, but it also allows us to tune your setup perfectly, now and again when you improve.
The Mizuno ST180 Driver delivers a launch that will interest golfers that are more consistent and have a faster swing speed.
A near 5 year winless streak for Phil ended with the help of Jailbreaking technology. Going Rogue can help you break out too! Now in store, book a fitting today.
Jailbreak technology in the Callaway Rogue range aided Michelle Wie in claiming her first win in nearly 4 years. Go Rogue and break through your own barriers. Now in store!
Book 15 minutes with us and we'll have a 'face-off'. Bring your driver. Only, you’re going Rogue.
The Titleist AP3 looks like a “player’s club”. However, if you’re a good ball striker who would like to see a higher ball flight with some added distance, then what’s on the inside of these clubs is ... See more
The addition of the M3 and M4 Irons to the total TaylorMade Iron range, results in a complete and hugely innovative set of approach shot choices for our golfers.
Good ball strikers will hit down, more cleanly than most, and through the golf ball with their Irons. They’re looking for good feedback and feel, and effective turf interaction following contact.
It is forged. It’s forged with boron infused steel. The JPX-900 Forged Iron.
Most golfers are looking for equipment that will make the game a little easier, allowing them to experience the real joy of a good golf shot more often.
The Rogue Irons from Callaway are actually the evolution of technology that has been committed to making good, consistent, ball striking easier to achieve.
Puting a new spin on your Putting to help you roll with the good times on the green.
The impact of Graphene on the Callaway Chrome Soft and Chrome Soft X explained in a video ‘white paper’.
The second in a series looking at what should be important to you in your golf ball.
We’ve simplified the analysis of this golf ball into the big differences we think the unique use of graphene makes.
One manufacturer told you that everything wasn’t available. But that’s not true anymore.
This is the first in a series of articles that highlight characteristics you should look for from your golf ball.
Better ball strikers want a pure look and feel in their Irons.
The new TaylorMade M3 Irons might not be compact enough for the purist, but I challenge any of you to experience the impact on your ball striking, especially measured by how straight you become.
PING believes they’re designing golf clubs for the regular golfer whether they’re avidly committed to playing as often as possible, or just trying to make it out for the occasional round with ... See more
The Mizuno MP-18MMC Irons bring together Mizuno Grain-Flow Forging, and the sensational feel of forged clubs, with a multi-material design, and the use of technology to improve performance.
Cleveland have brought metalwood forgiveness and distance to the Cleveland Launcher CBX Irons. They’ve also brought short game precision.
How do you allow the golfer to hit an Iron with longer shafts and stronger lofts, with consistency, accuracy, and green-stopping trajectory?
For most of us who want to find the fairway with better distance, more often, then the PING G400 Max deserves two minutes of your time.
Many of our golfers will benefit not just from the Twist Face Innovation in the TaylorMade M-series Drivers, but also from the slice fighting D-Type optics.
The TaylorMade M4 doesn’t start and end with the Twist Face Technology. It is packed with design and innovation that will drive you further.
Twist Face Technology is in the M3 & M4 Drivers, so what does the M3 have that could be useful to you?
Learn about TaylorMade’s Twist Face Technology through the eyes of a Tour Professional.
So what problem does straight distance in the TaylorMade M3 & M4 Drivers solve for you?
Clear direction, and very clear visual demonstrations from Phil Mickelson that’ll have you off to the practice ground to try out some shot shaping. It’s a lot of fun.
The Rogue Fairway Wood is as big a leap as the we’ve seen in this category for a long, long time. How did that happen.
If you didn’t believe us, then listen to a very interesting interview with Callaway’s Dr Alan Hocknell. Rogue is really fast. Faster than Epic. That’s unbelievable.
These are part of the most complete distance package we can offer our golfers.
Some key technologies and a range of options allows us to integrate the Rogue Hybrids into your set.
If you’re a better Fairway Wood player, generating good and fast ball speed, then you may need to reduce your spin rate.
We think there’s a number of innovations in the Callaway Rogue Fairways that will improve our golfers Fairway Wood performance.
Are you a regular golfer looking for more consistency in your ball striking on approach shots?
Mizuno has a reputation for designing golf clubs for the very best. It’s a well deserved reputation.
If you try the Launcher CBX Irons you’ll notice the distance and forgiveness in especially the mid and longer Irons.
Face technology that adds distance, but with a much higher profile, that ends with a steeper, softer landing.
TaylorMade M4 Irons have four technologies that focus on ball speed, higher launch, and greater stability delivering longer and straighter shots.
Until now, the challenge presented by Irons with thinner faces in hollow heads has been the compromise that has to be made.
We have the new Rogue Irons available for you to check out. How much of an improvement could we make to your ball striking?
We now have available a new golf ball that literally contains an industry first. Graphene in a golf ball. How does that work for you?
They haven’t finished “breaking out”; we’ve only just gotten started to improve your tee shot performance. The Callaway Golf Rogue Drivers have arrived.
Harry Arnett from Callaway Golf with a fun introduction to the serious business of the ball that may well change your game. The new graphene-infused Chrome Soft.
Dr Hocknell takes you through just how different the new Callaway Golf Chrome Soft and Chrome Soft X golf balls are. These are worth trialing.
The Mizuno MP-18 Irons offer the forged precision and feel that good, better and the best ball strikers want in their iron striking.
The Cleveland Launcher CBX Irons tackle a number of
areas of required improvement in your approach shots.
Technology delivering results partnered with a commitment to matching the equipment to your golf swing.
This is a new release of TaylorMade Irons that we think is going to interest every golfer.
Callaway, the number 1 Iron brand in golf, have a full range of models to complement the Rogue family.
Watching a product release on Callaway Talks is always great fun. It’s the serious business of better golf delivered with some smiles and laughs. The Callaway Rogue metal woods are launched. Watch, ... See more
Dr Hocknell, the rock star of equipment designers, explains how Callaway Rogue Drivers include more for you from jailbreak technology. As excited as us? Come and see us.
Callaway has taken jailbreak technology further, you’ll go further, in the latest selection of Rogue Drivers. They’ve also added a new head design. Watch the video and then come and see us.
Every inch of the club face was designed to add extra yards to the Callaway Rogue X irons. How do you leverage more speed, and yet maintain control?
For a good ball striker, the Callaway Rogue Pro Irons have a super fast face and exquisite feel and sound at impact. How was that delivered? A secret sauce.
Great value, great technology, great results for the regular golfer looking for a powerful combination of distance and forgiveness. Delivered without any compromise using nanotechnology.
Callaway takes you through the 6 reasons you should come and talk to us about the new Mack Daddy 4 Wedges, if you want a sharper short game.
Roger Cleveland takes you through the new design features in the Callaway Mack Daddy 4 Wedges.
Roger Cleveland explains how he designed 84 contact points into a Wedge. That’s way beyond the normal 16.
If you’re looking for a technology to change your short game, to increase your competitive edge, then these Callaway Mack Daddy 4 Wedges are more than just good looks.
This is a revolution in short game spin. How much more spin could you create on a shorter shot?
The new Callaway Mack Daddy 4 Wedges have 84 contacts. That’s a lot more than 16.
Callaway Sr. VP of R&D, Dr. Alan Hocknell, explains how the new Epic Star family delivers Epic performance and distance in an ultra-premium lightweight package.
To develop Epic irons, we pushed ourselves in a way that they could elevate performance to the highest level we’ve ever achieved. It had to provide the absolute best combination of ball speed, ... See more
Callaway's resident expert Dr. Alan Hocknell, SVP of R&D, gives a brief and easy-to-understand look at the unique technologies found inside the GBB Epic drivers.
We’re offering a better golf game from a range of equipment that has created new levels of forgiveness.
Any technology that helps our golfers get off the tee more accurately, with more distance, more often, is a winner for us.
Another accolade for the #1 selling Driver in the US this year. Many of our golfers would have added their vote.
Give your short-game the best chance of success. Think about your shot requirements at the different lofts.
If you’re a good, better, or even top-class ball striker, there are different technology solutions from Callaway Golf which will offer you subtle but different and important benefits. Add a fitting, ... See more
Somebody, hitting it longer than ever, despite advancing years, felt that their best years could yet be ahead of them. Are yours?
Looking to reduce your 3-Putts, look for Putters with larger hitting zones, more forgiveness, and a better roll. Odyssey has several options.
There are a number of ways we can improve your performance on the Putting green. How about helping you hit the sweet spot with the face square at impact.
Better distance control and improved consistency will reduce, and even remove, 3-Putts.
Tests show you get the most Spin per Rand from the AD333 Tour vs competitors
The PING G400 Fairway is more than a single model. There are three options offering three alternatives.
Titleist Fairway Woods offer real choice in which performance characteristics will have the biggest impact on your shots from the fairway.
Get the right fit for your golf swing, get the right technology to give you the quickest lift in performance. TaylorMade Fairways are packed with speed and forgiveness innovation.
Get the right fit for your golf swing, get the right technology to give you the quickest lift in performance. Callaway have different solutions for different golfers.
Added speed with more control. Does the Callaway EPIC Star iron improve your approach?
Bringing you the best of EPIC, and adding the STAR benefits of swing speed. And speed really matters.
If you’d like to recover distance, or your swing speed has never been quick, and you’d like extra yards on all your clubs, listen to Dr Hocknell.
Compact, forged, blades. The heritage of the craftsmen that make Mizuno the most popular player’s Iron.
Every Tour player blends their set with at least some Mizuno MP-18 MMC FliHi long Irons to carry steep landing, fast stopping power to their bag.
A multi-material design (Titanium and Tungsten) added to the Mizuno forged Irons. Performance and feel.
This is a player’s cavity back Iron. Precision, forging, with some stability.
The best ball strikers want control over ball flight along with great feel and feedback. The Callaway Apex MB irons add consistency in spin, especially out of light rough, with smart grooves.
Ask the best golfers what they want in an Iron: Great Feel and Turf interaction, and control. Callaway have added consistency and some forgiveness to the Callaway X Forged irons.
TaylorMade P·790 Irons are forged, and medium to compact in appearance, packing so much performance driven by a radical design.
TaylorMade P·770 Irons are forged beauties that we think we bring material improvements in ball striking consistency to our solid, good, and even better ball strikers.
Four improvements we think you’ll notice in your ball-striking with the Cleveland Launcher CBX Irons.
Behold the grace and beauty of Callaway’s new X Forged and Apex MB irons. Let’s take a deeper dive.

X Forged Now Available

The new X Forged Irons by Callaway are engineered with a tremendous combination of performance, control, turf interaction, and feel in a triple net forging. It’s a design that continues to be popular ... See more

APEX MB

A true muscleback is only suited for the best of the best players, which is why they are so prevalent on the professional Tours.

The pros know exactly what they want from the precision and ...
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Demo The Leader In Forged Performance

Apex sets the standard for distance, feel and control.

Apex Irons are precision engineered with industry-leading, category-defining Cup 360 technology to give you exceptional, consistent ...
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Steelhead XR & XR Pro Irons at a New Low Price

Steelhead XR & XR Pro Irons are now $100 off! Get fit for the #1 Irons in Golf and save.

XR Woods Price Reduction

Forgiveness meets fast at an all new low price! XR16 and XR16 Pro Drivers are now available at $249.99, and XR16 and XR16 Pro Fairway woods at $169.99.

Chrome Soft & Chrome Soft X Limited Time Offer

The Ball that Changed the Ball now $31.99 for a dozen, limited time offer (expires 12/31/17)!
If you want to drop more Putts, then a good roll is essential. Odyssey, and O-Works, are all about starting the ball rolling.
What is so special that it makes Callaway Golf Irons the #1 iron in golf. A short video from the Dr.
Some really clever technology in the Odyssey O-Works to improve your Putting performance.
Both Golfwrx and MyGolfSpy have voted the Callaway GBB Epic the #1 Fairway Wood. It’s also the #1 selling Fairway Wood in the US this year (as per Golf Datatech)
In an age where hype seems to get ahead of substance or real performance, we think we have an exciting equipment release from Cleveland that will deliver simple, better golf.
The new Cleveland Launch HB Driver is simple in its approach.
Longer and straighter. We think it is for 5 reasons.
The best players today want to be able to use technology to their advantage. The Titleist 718 AP3’s offer real technology advantages.
The Titleist 718 AP2 Irons have been designed for better ball strikers, who can see the advantage in having better distance control.
The regular golfer will enjoy the higher and longer ball flight. The scorecard will appreciate the consistency. Introducing the Titleist 718 AP1.
After robot testing it’s pretty clear the Cleveland CBX wedge will help you #GetCloser to the hole
For better ball strikers looking for control over shot shape and trajectory, these are refined, classic Irons.
The Titleist 718 MB Irons are for the purist, better ball strikers, who want to shape shots.
We think that the Cleveland CBX Wedges have a design that will help 80%+ of our golfers hit scoring shots consistently closer.
If you missed it, then you’ve missed the Tee shot of the century. Even the commentators were floored. Watch Dustin Johnson hit his play-off tee shot in the Northern Trust. Then look at 3 pictures ... See more
Jailbreak’ technology in the Driver stiffens the body, creating a higher level of energy transfer across the whole face.
The combination of a COR-Eye face and a Toprail undercut cavity; unique features in these irons; creates more spring off the face for faster ball speed
If we’re in an assessment with one of our golfers, and they describe their regular miss as “right of the fairway”,
then with the TaylorMade M family of Drivers we have so many options
It is very relevant that Srixon golf balls have a lot of winners. But take some time to select your golf ball for what you consider a win.
Callaway Epic Irons feature an ultra-thin, ultra-fast face with an improved 360° Face Cup architecture.
The face flex our golfers will notice from the first impact.
Two technologies combine to give this Iron a feel of “leap off the club face” when you make contact with the ball at impact.
The TaylorMade M2 Driver has a sunken, geocoustic sole design.
We don’t get asked as much as we should about your golf ball. It’s the piece of equipment you use the most.
Callaway Golf’s materials and manufacturing advances have reduced the weight required to create the clubhead.
The PING G400 Driver comes in three options. Standard, SFT (to remove right side misses), and LFT (for those who need even lower spin at launch).
With the TaylorMade M1 Driver, the ability to control ball flight breaks new ground.
If you’re a moderate swing speed golfer, you still want a golf ball to offer you performance everywhere, with no compromises.
All but the best ball strikers ought to have a close look at the design improvements, and their benefits to ball striking
The TaylorMade M family of Drivers will help us set you up to get the best performance out of your game.
The PING G400 Driver delivers you the most forgiveness you have ever had on your tee-shots. It also automatically offers faster ball speed from a new face.
Never mind being the ball that changed the ball that changed whatever. This is a golf ball that’s changed games amongst our golfers. Has it changed yours yet?
A custom fitting will always give you the most performance from a golf club. To allow even more personalisation the PING G400 Driver comes with three models, each with a slightly different internal ... See more
How can a club face with more catapult still be legal. You have some unique innovation. Read our assessment of the Ping G400 irons.
The PING G400 Driver delivers you the most forgiveness you have ever had on your tee-shots. It also automatically offers faster ball speed from a new face. There’s lots to interest all golfers.

Callaway Fitting Event

Callaway Fitting Event
Demo the new Steelhead XR Fairway Wood, Steelhead XR Irons, Epic Woods and Epic Irons. Contact us to find out when our next fitting day will take place or schedule an one on one fitting.

Steelhead XR Fairway Woods

Steelhead XR
With the new Steelhead XR fairway wood, Callaway has improved that iconic shape, made the head more forgiving and easy to launch, and refined the sole to make it even more versatile and playable than ... See more
With a perfectly set up Titleist 917D2 Driver, Jason Dufner won the recent Memorial Tournament. The amazing adjustability in this Driver allowed him to hit over 70% of Fairways off the Tee. That ... See more
Pin high in two, on a 675 yard Par 5! What game are these golfers playing? Are they from a different planet? Three things you can all do to get closer to their performance.
The new Srixon Z-Star and Z-Star XV have received recognition and accolades. But the real question is how much performance will either add to your game? Who benefits? Where?
A great video that will leave you excited about how the Titleist 917 Drivers can change you game. And excited about playing golf in Wyoming. Spectacular.
There’s one piece of equipment directly involved in every single shot you make on the course – your golf ball. Longer off the tee. Learn how the new Srixon Z-Star and Z-Star XV will add more distance ... See more
You don’t get to be the #1 iron manufacturer in golf, without a commitment to innovation, design and quality. So I guess we shouldn’t have expected Callaway to stand still. There are three really ... See more
Materials matter most when they manage to make golf an easier game. The EPIC Hybrid makes a material difference.
The Huntington Beach Putter range from Cleveland Golf are designed to create the Tour roll, feel and precision without the premium price.
Just a fraction of a degree incorrection in your aim means missed 10 foot Putts. Make it easier to align your Putter perfectly.
Feel Balancing technology has a number of benefits, including centering the CoG in the face of the RTX-3 Wedges. That means closer wedge shots.
Research shows that a traditional Wedge sole design loses 52% of club head speed through impact with the turf. Poor contact has a big impact on distance performance. VT sole design changes that.
Simple advice that helps you get the most out of your wedge on every shot you play.
Watch a Callaway video that introduces the new EPIC irons. Two models: one for the regular golfer with a load of “firsts”; and the second a Player’s iron with Callaway performance technology in a ... See more
We wonder when the last time was, that an individual designer had such a profound impact on golfers and their ability to play the game. Take a bow, Dr Alan Hocknell, who now introduces us to the Epic ... See more

Epic Irons Fitting Event

CALLAWAY EPIC IRONS
Callaway’s engineering team had the freedom to give these irons every performance advantage by using the most ultra-premium materials and advancing some of the most revolutionary technologies in the ... See more
ALEX NOREN VICTORY
Alex Noren wins at the BMW PGA Championship with a GBB Epic Sub Zero driver, a Chrome Soft golf ball and an Odyssey putter. Find out more of what's in his bag here.
An independent analysis over several months has concluded that the Srixon Z565 Driver is the #1 Driver. We’re not surprised.
GBB Epic continues to surge as #1-selling driver at retail in 2017.

What does the public say?
Should you play the Callaway Chrome Soft X Golf ball? What could it do for you, if you did?
The tightest shot dispersion of any Cleveland Wedge is created by bringing the center of gravity even closer to the face. That also has the added plus of improving feel.
Rory McIlroy is always so ‘normal’ in videos, and just having great fun. Listen to some of the numbers he mentions in this video.
For good and better short-game players, the Cleveland RTX-3 Tour Raw Wedges will add scorecard performance to the greenside challenge.
We love golf just as much as you do. What will you go through in order to be #FirstOnCourse?
Using technology to make it easier to hit better approach shots adds so much enjoyment to every round of golf. Come and see how much better your ball striking could be.
In a compact, player’s iron, the Callaway Steelhead XR Pro irons, also come with playability innovation. You’ll notice an improvement in consistency and ball flight.
The Callaway Steelhead XR irons are a good match to anyone with regular, or even better ball striking ability who wants to improve consistency, add some distance, and make mid and longer irons easier ... See more
The Callaway Apex irons combine a soft forging with the performance and playability most of our golfers are in search of.
A radical design inside the club delivers everything, distance, launch, forgiveness, consistency; lots of it all, but the Callaway Bertha OS irons are also great looking clubs.
The Callaway Apex Pro irons offer the most exquisite forged feel, great tour looks, and some interesting performance innovations.
Would you like to learn how to pitch the ball just like European Tour player Jaco Van Zyl?

It can be as simple as changing you wedges. Schedule your short game assessment today.
Masters Champion — El Niño captures his 1st Major title with a full bag of 2017 equipment. #theMasters
We think that if you try out 10 – 15 mid length putts you’ll notice first the truer roll, and then the consistent line and speed.
The Wilson Triton Driver has over 700 different configurations. That makes it possible to match your golf swing to the perfect result.
The golf ball revolution had a beginning. Here it is. Here is how Wilson turned thinking on its head.
The Cleveland Tfi 2135 Putter solves a very common problem that causes most regular golfers to strike their Putts off-center with a face that isn’t square.
If we told you that you would notice the difference immediately, would you want to test your roll
He shot a 59 in January. Won the Valspar Championship last week. Adam Hadwin is having a more than EPIC year. Let’s take a look at the driver that’s contributed to it all.
Titleist testing has revealed the impact of 75 rounds on your grooves. What does it mean to your game?
How did PING increase spin rates by between 400 and 1,500 rpm with the PING Glide 2.0 Wedge? It is more than sharper grooves.
In an interview the designer behind PING equipment Marty Jertson, speaks about the new i200 irons without hype.
DJ dominated the Genesis Open at Riviera to win by 5 shots and topped the world golf rankings. Check out the Driver he used to get there.
Watch as PING describe how the Patented Face Technology in the Sigma G Putter family revolutionizes your distance control. Then come and see us about your own magic wand.
PING revolutionized putter design 50 years ago. We think they’ve just done it again with the Sigma G Patented Face Design.
Let PING introduce you to the reasons why both better and regular golfers should consider upgrading to the PING i200 irons.
Our view is that the PING i200 will deliver the precision better players want from iron striking, and the playability regular golfers want. In fact both better and regular players will benefit from ... See more
Watch the video as Ping explains how they have created Wedges that deliver more spin than ever before.
Let Bubba Watson explain, in his terms, how the PING Glide 2.0 Wedge gives him more flexibility and more options.
Tri-fast core and a dual-spin cover bringing you performance from everywhere, with your choice of feel and flight.
Let’s introduce you to the Titleist Pro V1 and Pro V1x.
A good place to start is our explanation of the difference between the two as you’ll experience it.
Here's what some of TaylorMade's Tour Pros have to say about their first time... Watch here.
When looking for extra yards manufacturers have worked with the physical constraints of your swing and the energy transferred at impact.
We think we’ve uncovered what the ‘M’ stands for in the Taylormade ‘M’ series metalwoods.
Congrats to TaylorMade Golf staff professional Sergio Garcia, who gained the lead with an opening round of 65 and never looked back. He played a bag filled with 2017 TaylorMade equipment, among them ... See more
Congrats to Srixon staff player Hideki Matsuyama who holed a ten-foot birdie putt on the 17th to win the tournament. He used a Srixon Z-STAR XV golf ball to get there.
If you’re the best golfer, or just a regular golfer getting it around with a social group, great big distance gains are useful, great fun and inspiring.
A GolfSpy article bemoaned the lack of breakthrough technology in 2016. So what a start to 2017 with a revolutionary step forward in ways to create more ball speed with the new Callaway Great Big ... See more
In their pursuit to help all golfers – from tour pros to weekend amateurs – play better golf, Srixon has taken the spin and flight performance of their new Z-STAR and Z-STAR XV golf balls to new ... See more
A combination of unique clubhead-shaping and multi-material design has resulted in a driver that is super forgiving and super long.
The fresh, new geometry and reimagined multi-material construction not only means more forgiveness and distance, it has also given us more room to fit you for your ideal ball flight.
Big changes to the sole and face of the new TaylorMade M1 and M2 fairways have resulted in a larger hitting zone, more forgiveness and higher ball speeds.
From Callaway Golf, break-out, revolutionary and unique design in the new Callaway GBB Epic metalwoods.
The revolution in design of the Callaway GBB Epic metalwoods has been coming.
‘Jailbreak Technology’; ‘Impact loading’; ‘Energy Lensing’. This actually looks very interesting.
Smart technology or innovation alone is of little value. Add a real improvement in what happens to your golf ball and it’s EPIC.
It’s a great time of the year to change people’s lives, including your own. Here’s what Callaway and us have come up with.
All the distance and forgiveness you want along with new shot tracking technology that enables you to actually see the impact in data.
The new Cobra KING F7 Driver comes with Cobra Connect technology preinstalled, which enables you to track your shots and view performance stats from your round.
The new Wilson Staff Triton driver has hundreds of fitting settings that give it even more potential to be perfectly set up for your game.
Hideki Matsuyama’s razor-sharp short game was a massive factor in his victory at the Hero World Challenge this weekend, making it four wins from his last five starts! And he’s used Cleveland wedges ... See more
Current Open champion, Henrik Stenson has won the Race to Dubai and the title of European Golfer of the Year for 2016.
Have a look at the Driver that’s helped him achieve what he says has been ...
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Congrats to Srixon staff player Hideki Matsuyama who tore away from a strong field on the final day of the World Golf Championships-HSBC Champions, shooting a 6-under par 66 to win the tournament by ... See more
The combination of new materials and innovative design has enabled Callaway Golf to create their longest, most forgiving iron and hybrid set to date. The new Big Bertha OS Irons and Hybrids.
The new Callaway Big Bertha OS Irons are all about game improvement, and thanks to a clever new head design they achieve just that.
Over the years the Big Bertha has become synonymous with clubs that are easier to hit and super long. The new Callaway Golf Big Bertha OS Hybrid continues pushing the boundaries of this ... See more
Titleist have always been big believers in adjustability and it really shows in their new 917 Fairway Woods, which now allow you to adjust the centre of gravity to achieve exactly the shape you’re ... See more
Better players know that knocking more spin off at launch has the twin benefits of added distance and better shot dispersion. That matters to a low handicapper.
Challenge us with this driver. What’s your true potential? There’ll be someone who’ll go past 40 extra yards.
Let’s skip the technology and get right to the 3 ways the Titleist 917 Drivers deliver extra distance.
Good and better ball strikers want control, but any improvements in purity of contact are welcome.
Where are you striking the ball on the face of your driver? Losing trajectory or ball speed? New ‘Ripple effect’ technology is part of a technological solution.
Srixon keeps driving iron performance with new, and ever refining innovation. Three new iron models that cover all the bases (including feel and looks).
The regular through to good ball strikers will appreciate the innovation that improves your consistency of ball striking.
We know performance matters, but so do good looks, feel and sound to the better players. Performance is improved.
The new Cleveland Golf RTX-3 Wedges have lots to offer, but this result in particular will resonate with all golfers.
Beauty. Control. Adjustability that includes swing weight and feel. Ball speed across the face. New shaft technology.
All golfers should be interested in the visible technology and visible improvement of the Srixon Z 565 Driver. Let the ‘ripple effect’ begin.
That’s how long TaylorMade have been pioneering iron design and they’ve put everything they know about performance into their PSi Irons to help you play better golf.
Three new irons from Mizuno, but each made from a different metal alloy. It allows Mizuno to create surprises and advantages for different golfers.
The JPX 900 Tour has a design that is more compact with a thinner top line and sole than the MP models yet it’s more forgiving with all that Tour performance.
Mizuno have pushed the boundaries of iron performance, especially for the regular golfer with the JPX 900 Hot Metal irons. Ever heard of chromoly?
We live in exiting times where really smart engineers are finding ways to protect us from ourselves. #gamechangers
TaylorMade has been pioneering iron design for 36 years and now they’ve put all their knowledge into irons that help you launch the ball higher, longer and with more control.
The TaylorMade M2 ...
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The feel of a forged iron with the performance every good ball striker is looking for. Real consistency of distance on approach shots.
The Callaway Golf Big Bertha Fusion Fairway Wood uses a material in the crown that is so light that it changes the game. It changes your game.
The incredibly interesting Dr Hocknell gets Harry Arnatt very excited about the material difference the new Big Bertha Fusion makes for golfers.
We are in a golden age of multi-material design, especially with Callaway products. The benefits to the golfer are significant.
Callaway Golf have pushed all the boundaries using new materials in the Callaway Big Bertha Fusion. That innovation translates into a material performance improvement.
The Steelhead X-14 Irons were the most popular irons of all time, especially for golfers looking to make ball striking easier. How have Callaway Golf combined the X-14 shape and concepts with modern ... See more

Callaway Talks: The Steelhead XR Irons & Hybrids

If you’re keen on improving the consistency and quality of ball striking, Dr Hocknell makes a couple of interesting CG points that especially mid and higher handicappers will be interested in.
The Steelhead is back for Callaway. Steelhead XR Irons and Hybrids. The Hybrids offer four big improvements on the past.
The Steelhead is back for Callaway. Steelhead XR Irons and Hybrids. The Hybrids offer four big improvements on the past.
We all want added distance off the tee and more spin around the green. The new TaylorMade TP and TPX golf balls offer that, but they also take swing type and club-specific spin into consideration.
Although they’re both really long off the tee while also offering plenty of spin and feel around the greens, there’s one thing that separates these two golf balls.
Wilson Staff have proven the value of low compression golf balls with better feel that can also go the distance. Now they’re out to perfect club specific spin rates with their new DX3 Spin golf ball.
You’d be surprised just how often putts are struck off-centre, although you may not notice it these slight changes in impact point really slow down ball roll. The new PING Vault putters feature new ... See more
Can you believe that with the Cobra King F6 hybrids there are 3 clubs offering 24 loft / face angle options? How perfectly can we fit you now?
Can you believe that with the Cobra King F6 hybrids there are 3 clubs offering 24 loft / face angle options? How perfectly can we fit you now?
The new Srixon Soft Feel will please those who’re already players of this golf ball. Those who aren’t ought to check out the statistics and then prove the impact themselves.
Titleist’s new DT TruSoft golf ball is all about better feel and short game control without sacrificing distance on longer shots.
Getting the right results from the top of your bag will probably require the integration of the right hybrid / rescue design into your set. How do the two TaylorMade M Rescues work for you?
The new PING G range delivers improvement across the board. With certain clubs being geared towards certain golfers, it’s a matter of finding the best one for your game.
With their new G Driver, PING have found a way to control weight placement so you can have your ideal launch angle as well as added forgiveness for consistently longer shots.
Improved face technology on the new PING G Irons creates tons more face flex, taking speed, distance and consistency to new heights.
Callaway have had an impressive list of Tour victories, including Majors, in 2016. But they build Drivers for you. Which will make you a winner.
If you’re looking to add consistency and distance, then the new Srixon technology offers some unique innovation.
We’ve seen big results for many of our golfers already (Dustin Johnson has added his vote). These are Drivers that go a long way.
In the last round of the Open Championship, Henrik Stenson was more than in the zone, he was in another dimension. I think we’ll christen it the
“Callaway Dimension”.
What an amazing last round of golf at Troon put on by the two Callaway staffers, Henrik Stenson & Phil Mickelson
A very smart design allows feel and control with increased stability and forgiveness, which will improve shot dispersion and consistency.
The Titleist H2 Hybrid provides hybrid ease of use with control that is much closer to an iron. That ought to interest our better golfers.
If you’re looking for the confidence to swing it harder, or you want your current swing to be forgiven more often by your Driver, then you’ll like the way the technology works in the Srixon Z545 ... See more
You can shave shots off your score by having a more effective putting game, and part of achieving this is using a Putter that compliments your strengths and weaknesses.

Which of these can ...
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Still think you need to strike the centre for accurate putts with consistent roll and speed? Think again! The Odyssey Works Versa Marxman Fang Putter doesn’t punish you for off-centre strikes.
The Callaway MD3 Milled Wedges come with multiple bounce options but more importantly, in the higher lofts, more grind options.
There are so many bounce and grind options available to fit to your game. There’s so many different head designs and models. Let’s start to clear that up.
If you’re a good ball striker who would benefit from more consistency along with a little more distance, and you’re interested in owning a beautiful forged Iron,
Callaway are launching, with pre-orders available from today, the Apex Black forged irons. The good looks will be the selling point, but if you’re a good ball striker the technology in the Apex irons ... See more
We think the new Callaway Chrome Soft has real beauty on the inside, and an additional optical illusion that helps your ball striking, especially on the shorter, greenside shots.
"Bottom line: The top... rated game improvement.. iron of the year."
- Golf Magazine
When easier alignment is combined with better feel and more consistent roll you get the Cleveland TFi Putters.
If your eyes aren’t absolutely over the top of the ball, then an alignment aid on the bottom of the Putter confuses your brain. The Cleveland TFi 2135 Putter solves that problem.
Is anyone playing golf like Lydia Ko at the moment. She’s fast and furious off the tee with her Callaway XR 16 Pro Driver.
Branden Grace delivered another PGA Tour victory for the Callaway XR 16 Driver at the Heritage Classic, but it was a ‘Sub Zero’ Driver. What on earth is a Sub Zero Driver and which of our golfers ... See more
The Callaway XR 16 was a big winner for Danny Willett at The Masters. There are a number of features in this club design that we think will be a big winner for our golfers, especially those who ... See more
Improving your golf performance doesn’t start with equipment, it starts with your swing. That’s why we stock Titleist. So many options. So many solutions.
The Mizuno JPX 850 Irons have a Power Frame that allows ball speed to be increased across a much wider area of the face. It’s also the secret to feel and distance existing in the same place.
Hitting approach shots on a regular distance or at least across no more than a 10-yard range will make golf from the fairway much more rewarding. Can technology take you closer to your target?
The new Srixon AD333 Tour offers an instant surprise off the club face. At the same time it spins more around the green and goes further off the tee. How did they do that?

Mizuno fans will really enjoy the new JPX 850 range

We think there’s lots to like about this new equipment range. Irons that have more face flex than a metalwood delivering feel and fast in the same place. A Driver with over 400 different fitting ... See more
Mizuno have evolved their Fast Track technology over the last 10 years. The result is more precise adjustability without burdening the performance of the Mizuno JPX 850 Driver.
Everyone, not just the Tour, wants softer now. If you have a good swing speed, you also want to lose some spin on tee shots without compromising performance anywhere else in the bag. Next time you ... See more
The Mizuno JPX 850 Forged Irons give you everything. Literally everything. I’m not sure what more a mid to lower handicap golfer needs.
For the regular golfer in search of a little more length, but especially consistency on approach shots, we think there’s a lot to like in the innovation behind the Mizuno JPX 850.
If you’re generating lots of ball speed and need us to find an ultra-low spinning Driver, then the Titleist 915D4 might be for you.
Boeing know aerodynamics, Callaway know what the golfer wants. ‘Forgiveness meets Fast’ might seem like an advertising phrase, but it's what we all want.
The Mizuno JPX EZ Driver has adjustability but is a great match for those looking for more forgiveness on their tee shots.
The Mizuno JPX 850 Hybrids come with both Shock Wave sole and Waffle Crown technology, but more importantly, they allow the better player to integrate them into the top of their bag.
We recommend the Callaway XR OS Hybrids for two big reasons. They’re easy to hit consistently on distance. They’re easy to integrate into your Iron set.
Improving distance and trajectory control while creating varying amounts of spin for different types of short game shots was the design goal for Titleist’s new Vokey SM6 Wedges, and they certainly ... See more

Callaway XR OS Irons

What makes this Iron a game-changer for golfers who struggle with inconsistency?
There’s a reason we recommend the TaylorMade M2 Fairway, and it’s more than just looks. Two technologies that make a difference to you.

TaylorMade M2 Rescue

The improvements in performance for you are so great that we might forget the reason TaylorMade invented the Rescue, which would be a pity because there’s no need to struggle with Iron play.

TaylorMade M2 Irons

Loft doesn’t matter. Launch angle does. Roll out can be fatal. Carry and stop are important. Learn how the TaylorMade M2 Irons make a difference.
If you're a skilled ball striker, then this compact, muscle-cavity, forged Iron will give you control, precision and feel.

If you want a truly soft feel on every shot

The 2016 Titleist DT TruSoft golf ball has a very low compression core and very soft ionomer cover. So how do they still deliver distance performance?
The 2016 Titleist NXT Tour & Tour S will provide greenside control with long club performance. Make your choice based on preference for feel and launch conditions.
The 2016 Titleist Velocity golf ball is made with materials and manufactured with a precision that allows distance to be engineered into a golf ball without losing the unique Titleist feel.
The new Chrome Soft is incredibly soft and amazingly adaptable to whichever shot you’re playing.
Making golf easier for the regular golfer is what we want from our manufacturers. Watch Dr Hocknell tell you how Callaway have achieved that with the new XR OS Irons and Hybrids.
We all want forgiveness, so we need a deeper CoG in a larger head. We all want distance, but that needs speed. So how do you have forgiveness and fast?
The challenge of being a Callaway Golf designer (with the need for a Driver) face vs the Boeing designer is obvious.So how do they make the new XR16 Driver face aerodynamic?
There’s a reason that good ball strikers who create a penetrating trajectory should look more closely at the benefits of the Titleist 716 CB irons.
It’s always great when something this obvious, that’s been overlooked for so long, is revealed along with a solution to a real problem that golfers have: aim and alignment.
Forged, beautifully designed and perfectly crafted to put you in control of the golf ball. Are you that good?
Start 2016 with an Assessment of your game from the tee box. Technology now allows us to set you up perfectly in a Driver that launches off more and more of the face. The Callaway XR16 Driver targets ... See more
How does a subtle design change have such a big impact on performance?
Titleist design and manufacturing precision with quality materials for consistency and performance.
How does the design of the PING G Irons offer you more distance and consistency?
How does a dragonfly wing help you hit the ball further, more often?
It doesn’t matter how powerful your swing is, or how skilled you are, every golfer benefits from a softer cover around the green. It means more stopping power, more control. A better short game.
The most advanced, solid feeling and forgiving Tour played irons Titleist have ever made. An innovative co-forged construction with high density tungsten low and on the perimeter increases moment of ... See more
Turbulator Technology in the crown helps generate faster clubhead speed and ball velocity for longer, more accurate tee shots in the G30 and G30 SF Tec drivers.
Turbulator Technology in the crown helps generate faster clubhead speed and ball velocity for longer, more accurate tee shots in the G30 and G30 SF Tec drivers.
Integrated Wedge sets provide the best scoring opportunities from 120 yards out. The Cleveland Golf Wedge Analyzer allows us to fit you with the perfect Wedge set for your game.
We think regular golfers looking for easier distance and technology should look at the Srixon Z355 range.
If you are looking for distance and forgiveness, then you'll be interested in what Dr Hocknell has to say.

Forging and distance in a player's iron

No compromise on the looks and feel in the new Callaway Golf Apex CF 16 Irons.

Good and better ball strikers will continue to enjoy the feedback and responsiveness.
Dr Alan Hocknell takes us through the features of the Callaway Golf Apex CF 16 Irons and how they work for you.
The Srixon Z355 Driver features unique technology that encourage a much better release of the club head through the impact zone.
We think a Hybrid is an “opportunity” club(s) that almost all golfers should use to replace long and even mid Irons. They’re easier to use, deliver far more consistency, and create so many more ... See more
Too many golfers carry their Fairway Wood in the bag but don’t exploit the potential because it’s a difficult club to use. The Srixon Z355 Fairway is an example of technology and design making it ... See more

Now we can even discuss Fairway Woods & workability

The Titleist 915Fd Fairway offers you control over your trajectory and ball flight. Are club golfers ready for that ability?
When did Fairway Woods become so easy to use? If you haven’t upgraded your Fairway Woods in the last couple of years then there’s a world of enjoyment to discover.
We agree with Roger Cleveland when he describes the Callaway MD3 Milled wedge as a friendly wedge. It's designed to be consistent and easy to use.
From 80 yards in, it’s about your scoring shots and your scoring clubs. So it’s really worth making sure you’re playing with the biggest advantage.
Everything Odyssey knows about putting has been put into the Big T.
Why buy such a different-looking Wedge?

Introducing the Callaway Big Bertha Alpha 816 Double Black Diamond

Watch Dr Alan Hocknell's introduction to the new Callaway Big Bertha Alpha 816 Double Black Diamond Driver
If you're a better tee shot player, then you want lower spin and more choice.
No question, this face has game-changing performance. The Callaway Golf Great Big Bertha isn’t a blast from the past, it’s a rocket into your future.
This will quite possibly change the golf ball category and start a revolution.
The Callaway Chrome Soft is the only golf ball to achive 5 stars in all categories in the Golf Digest's 2015 Hot List. Here's why.

Callaway XR Pro Irons

Preserving the player’s profile and performance characteristics.
More distance, more consistency in an Iron with a more compact appearance.
For the right golfer, there will be benefits in consistency especially with these clubs. That will mean better approach shots with more greens hit, and more flags attacked.
Choose the right Srixon Z-STAR for your game.
Beneath that electric blue finish is a Grain Flow Forged Wedge with amazing feel, that’s versatile as you like and offers something for all skill levels.
Test the spin, test the feel yourself. See if we’ve got this right...